10/21/04 - Greater Redding Chamber of Commerce Biz Expo 2004

The Greater Redding Chamber of Commerce presented the Annual Northern California Business Expo at the Redding Convention Center. What a great event! Congratulations to the chamber staff and all of the committee members.

In today's competitive and technology-oriented market, just having a web site is not enough. Your business needs to have a strong and effective online presence tied to your business goals and strategy.

Many small businesses lack the time or resources to create and maintain a truly effective web site. Even fewer have the ability to promote their web sites to achieve the maximum return on their investment. Sadly, most small businesses employ a"set it and forget it"mentality when it comes to their web site. They spend a few hours creating their web site and employ a"Field of Dreams"marketing strategy.

Unfortunately, just because you build a web site, doesn't mean the customers will come. At New Life Marketing, we know how important it is to market and promote your business. The most successful businesses are the ones who effectively communicate their marketing message. They carefully develop a marketing strategy. They understand the differences between all of the marketing mediums available, and they customize their marketing message to take advantage of the strengths of each medium.

The Internet is perhaps the most dynamic, creative, and powerful marketing medium available today. No other medium has the same power to engage and interact with your customers. Businesses today must learn how to harness this power and use it to their advantage. Your online presence is now more than ever critical to your business success.

Marketing your business online is becoming more complicated each day. The Internet is an ever-changing landscape of marketing methods, theories, and challenges. The days of having a simple, one-page brochure to represent your business on the web are long gone. Internet users are becoming more sophisticated and they demand more from your web site. The rules for promoting your business and your web site online change almost daily.

The only thing worse than having an ineffective online marketing campaign is having one that hurts your business. Unfortunately most business owners don't have the time to keep up with these changes. That leaves them at a great disadvantage.

At New Life Marketing our priority is your business. We take the time to understand what your business is all about. We develop a aggressive strategy for positioning your business on the Internet. And since we understand the shifting sands of online marketing, you can be sure you are getting the most current information and advice. Your business is unique. We believe your web site should reflect your unique style and way of doing business. And we also believe that your web site should work for you, not against you.

If your web site isn't doing it's job, then we can help. Call us today for a free confidential, no-obligation consultation and web site evaluation.

2004 New Life Marketing

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